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Literature review For a long time, high street retailing has flourished in the U.K and other Commonwealth countries. However, the increasing popularity of e-commerce is threatening to push away consumers of high street brands. This is because e-commerce provides more…

Research Problem Over the decades, the retail industry has transformed into one of the most challenging business environments. Numerous technological and economic factors have been associated with its dynamism; combined with the ever-changing consumer expectations for services and products rendered…