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Guidelines for Improving Performance in Case Analysis Report Writing

  1.0      Overview   Thiscourseexperienceinvolvestheextensiveuseofcase,assignmentand/or projectreportstohelpstudentsapplyconceptsanddemonstratemasteryofthekeyknowledgeelements.Priortothiscourse, fewstudentshavesignificant experienceanalyzingandpreparingthesereports,whichcanmaketheprocessdifficultand,theseguidelineshavebeenwrittento helpensurethattheprocessisbothrewardingandasourceoflearning.   Iftheguidelinesandsuggestionssetforthinthis notearefollowed, thentheprobabilityofsuccessshouldbegreatlyenhanced.     2.0      Purpose   Thecourseexperienceconsistsoftwo majorlearningcomponents.Thefirstcomponentinvolvescommunicationandunderstandingofknowledge,toolsandtechniques.Thetextbookreadings,guestlecturersonbest practicesand   Thesecond involvesapplicationofknowledge,toolsandtechniques.Writtencases,assignmentsand/orgroupprojectscanassistindevelopingthis skill.   Ineachoftheseinstances,youwill be calledupontoaddressaproblemexistinginthecasecompany.Youwill beaskedtotakeanill-structuredproblemorsituationandconvertitintoawell-structuredproblemthatyouthenproceedtoresolvethroughyouranalysis,alternativesandrecommendation.Youwillbe askedtoactnotasastudent inthiscourse, but ratherasaneffectiveproblemsolverandasa manager.     3.0      YourRole  …

CASE STUDY REPORT

5.1  Situation Analysis/ Size-Up/Assumptions                                                                     _____/ 8 points P#1 – Key decision-makers in case, their title, name of firm, etc. Main aspects of situation:  the market, the industry, the product, the customer, etc. P#2 –         Summarize the facts of…