Category Essays

Tools and Techniques for Evaluating a Decision

What tools and techniques should be used for evaluating a decision? What processes should managers follow to insure that decisions are producing the intended results? What standards would you set for evaluating the outcomes of a decision? How do these…

Wal-Mart: Public Relations

Evaluate your current company. How does the company break down their current publics? What are the key messages that your organization want to present to these publics? Are the primary? Secondary? Who are the opponents and uncommitted that need to…