Category Essays

Generation Y “We are going to own this generation. ” These words reflect the not so subtle philosophy of dELiA*S(www.delias.com) and Alloy www.alloy.com ). Together they have become on of the most formidable forces in Generation Y retailing. In September…

I am doing a case analysis on Pepsico’s entry into India–aside from intro, summary, etc., part of the instructions was: Appendices: All documents that need to be presented in whole should be included as an appendix and appropriate references to…