Category Essays

Consumer Confidence in Sustainable and Ethical Brands CSR is no longer an ancillary practice for corporations that compete in the global marketplace. Consumers across the world are demanding that, beyond the brand, companies demonstrate CSR company-wide and engage in ethical…

In “What Was Volkswagen Thinking?,” Jerry Useem (2016) discusses James Burke, the CEO of Johnson & Johnson, and highlights Burke’s decision to hold a meeting with his top executives to discuss eliminating the company credo. Burke was concerned that the…