Category Essays

What does eBay’s corporate or multibusiness strategy for the twenty-first century appear to be? List the businesses eBay is emphasizing and deemphasizing. Which framework; portfolio approach, leveraging core competencies, or parenting/patching-best helps explain what eBay is doing today in its…

Learn as much as possible about the biases, education, age, status, style, and personal and professional concerns of your receivers. An audience-centered approach involves understanding and respecting the members of your audience and making every effort to get your message…