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Case Update and SWOT
Research and update the case information as much as possible with current research, and then conduct a comprehensive SWOT analysis for Gillette.
2. Analysis
Describe the distribution and supply chain success of Gillette.
3. Discuss the components of Gillette’s IMC strategy.
4. Educated Opinion
What actions would you recommend over the next five years that would help Gillette maintain its worldwide dominance in the shaving market? What specific marketing program decisions would you recommend?
Reading
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