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Case: “Acting on a Strategic Vision”, p 233-234 of text (end of Chapter 8), describing Electronic Arts vs. Activision Blizzard.
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Please respond to the five case questions at the end of the text, as well as:
Case Question Six: “Electronic Arts was recently voted “Worst Company in America”…for the second year in a row. You have been hired as a consultant for six months in response to this prestigious award. Suggest three strategic goals for EA to repair their image, and support your suggestions. Then pick ONE of your suggestions and outline a six-month tactical plan to accomplish this goal.
