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What are the important factors/tasks that have to be planned and executed to integrate an organization’s online and on-ground business activities? While this applies to B2C mostly, there are similar issues for G2C’s etc.
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When a business is integrating its online and on-ground business activities, there are important factors that have to be considered. One of the factors that must be considered is how it fits into the business plans, especially the strategic business plan. Plans are made up in order to give a …
