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Week 3 Assignment :
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Check My Assignment!Visit any retail establishment of your choice in order to gain specific knowledge about the marketing activities of the operation. Provide a 2-3 page report on your visit using at least two references (one reference to be the textbook) to support your analysis. Suggested areas to analyze include:
- Type of outlet (convenience, shopping specialty, etc.)
- Location – Describe reason for specific location.
- Customer profile – Who shops there? Target market segments?
- Unique competitive positioning – What separates them from competition?
- Categories of products (types, quality, brand, non-brand and assortment)
- High, medium, low prices (example: high quality-high price)
- Can products be easily competitively shopped at other retail stores?
- How well is the store laid out – displays, etc.?
- Are promotions consistent with image? Are special sales obvious?
- Sales approach – aggressive, laid back, or in-between?
- Is information available to help you? Do they hide prices?
- Can you get answers easily from clerks?
- Do sales people seem well trained?
- Return policies and warranties?
Conclude your analysis with an assessment of the marketing activities: Do the marketing activities/decisions work to enhance business success? Use examples from your report (visit) to support your assessment.
