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Customer Needs and Wants
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Marketing has often been defined in terms of satisfying customers’ needs and wants; however, marketing critics argue that marketing can be unethical by creating needs and wants that did not exist before. Marketing can encourage customers to spend money on goods and services they really do not need or want. Take a position on the following ethical dilemma: Do you think marketing merely reflects the needs and wants of consumers, or that marketing creates unnecessary customers’ needs and wants? Respond to at least two of your classmates’ postings.
