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The benefits of international growth are often taken to be self-evident but there may be instances where firms have entered international markets too quickly. Suggest and analyse an example of a firm that has internationalised too rapidly. What alternative strategy would have been advisable for the management?
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Then a case study or practical example should be presented that not only illustrates how the theory can be applied, but also reveals further critical insights into the theory itself. The conclusion should demonstrate how the case study can lead to an improvement in the theory.
