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Barb Williams and Steven Lau, two managers from service firms, were attending a week-long executive education course at a well-known business school in February 2006. In preparation for the next day’s classroom session, both had read an article dealing with the cost of capital. As they vigorously discussed the concept, it became clear they had several differences of opinion. Their assignment was to calculate the cost of capital for EnCana Corporation (EnCana). EnCana was a leading oil and gas producer in North America focusing on developing ‘resource plays’1 and the in situ recovery of oilsands bitumen. The data they gathered are presented in Exhibits 1 to 5.
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