ESSAY ANSWERS

ESSAY ANSWERS

Keywords: marketing; business GIS; business; environmental scanning; market area analysis; geodemographics; demographic

Keywords: marketing; business GIS; business; environmental scanning; market area analysis; geodemographics; demographic Finding Market Opportunities Understanding the market environment spatially Introduction Problem Bikes2Go is the startup enterprise of Bill Ivers and Karen Estes,1 avid recreational bicycle riders and recent university…