The tomato effect is a term used by James and Jean Goodwin (1984) to describe a phenomenon whereby highly efficacious therapies are ignored or rejected because the therapies do not seem to make sense in light of popular beliefs or common understandings
The tomato effect is a term used by James and Jean Goodwin (1984) to describe a phenomenon whereby highly efficacious therapies are ignored or rejected because the therapies do not seem to make sense in light of popular beliefs or…