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You are a marketing executive of a fast food company and have been asked by your supervisor to evaluate the positioning of two of your major competitors, Wendy’s and McDonald’s. Wendy’s has focused primarily on the adult market while McDonald’s…

During a period of economic slowdown, discount retailers are all the rage. As consumers are forced to become more frugal, stores like Big Lots are attracting more business. Big Lots is known as a closeout retailer. They purchase discontinued or…