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Define price sensitivity. Provide relevant examples. What can you say about the price sensitivity of priceline’s customers? What eddect would priceline’s price be likely to have on the reference price cutomers bear in mind for travel and mortgage services? How…

You and your co-workers had an in-depth discussion about nonrational escalation of commitment. Use your best communication techniques to discuss the following questions: Identify the possible original decisions, the person(s) who could make it, and the person(s) who may escalate…