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BUS 330 Week 5 DQ 2Art or Science? Let’s be honest, the “art” side of marketing gets most of the press. Everybody likes to talk about that cool new ad they recently saw; however, this is not true when it…

BUS 330 Week 5 DQ 1Green Marketing or Greenwashing? As a means of demonstrating their social responsibility, many companies engage in cause or green marketing efforts; however, such efforts can backfire. In recent years, the terms greenwashing and cause washing…