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Assignment To complete the following assignment, go to this week’s Assignment link in the left navigation. Vision, Mission, and Values Statements The course is structured so that each week you will work on specific segments of your marketing plan for…

Strategic Planning and Marketing Figure 1.1 in the course text illustrates how various functional plans for a healthcare organization support the overall strategic plan. Figure 1.1: Relationship of overall strategic plan to business unit plans. Adapted from Strategic Planning and…