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FINAL EXAM MKT431 (10 points) – Fill in the Blank Student’s Name _ ____________ Unlike traditional research, the entrepreneurial approach recognizes that customers are emotional, not just rational, and their feelings and instincts influence their __. Word of mouth (WOM)…

MKT 431 Week 1 Individual Assignment Business Opportunity Paper (2 Papers) MKT 431 Week 2 Team Assignment Trends and Conditions Paper (2 Papers) MKT 431 Week 3 Individual Assignment Niche Marketing and Customer Involvement Presentation (2 Presentation) MKT 431 Week…