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Assignment: The Market Research Plan Scenario: Your top franchisee owns several franchises in New York, NY. Over the last three years, sales and market share have declined 5% each year in the consumer segment and business segment. As the marketing…

Scenario Marketing Congratulations. You have just been named marketing manager of a major franchise. Your job will be to perform the daily tasks of a marketing manager. So what does a Marketing Manager do?As you know, marketing plays an essential…