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Assignment 1 Social Performance of Organizations
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According to the textbook, the current world economy is increasingly becoming integrated and interdependent; as a result, the relationship between business and society is becoming more complex. Use the Internet to research Apple. Use a tablet, smartphone, laptop, desktop, or traditional video recorder to record a maximum of a five to seven (5-7) minute dynamic video on the topics detailed below. Alternatively, you may submit a four to six (4-6) page paper instead of the video submission.
Note: If you are using a tablet or smartphone you will need to email the video file to yourself, then save it to a computer in order to upload to Blackboard. You may want to upload your video to a file sharing service, such as Dropbox, if your email will not let you send a large video file. Dropbox is accessible from all smartphones and tablets from the Dropbox app.
Please use the following naming convention in the popup window for your video once it is finished uploading:
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- Title: Your First Name, Your Last Name – Social Performance of Organizations
- Tags: BUS475, Social Performance
- Description: First Name, Last Name – BUS475 Assignment 1 (Date Uploaded ex. 11-14-2014)
Prepare and present a video that is a maximum of five to seven (5-7) minutes OR write a four to six (4-6) page paper in which you:
Specify the nature, structure, and types of products or services of Apple, and identify two (2) key factors in the organization’s external environment that can affect its success. Provide explanation to support the rationale.
Apple Inc. is an American multinational corporation that designs and manufactures consumer electronics, computer software, and personal computers. The company is well-known for their hardware products such as the iPod, iPhone, iPad, Apple TV, and now, the iWatch. Services offered are professional software applications such as the iOS and OSX operating systems. Apple also sells and delivers digital content and applications through the iTunes Store, App Store, iBooks Store, and Mac App Store. More formally, “Apple designs, manufactures, and markets mobile communication and media devices, personal computers (PCs), and portable digital music players, and sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications” (Apple Inc., 2015). Apple’s nature of business is manufacturing technology devices, operating software, application software and providing services. They offer personal communication devices and related software and solutions. Apple mainly manages its business on a geographic basis: the Americas, Japan, Europe, Greater China, rest of Asia Pacific and retail operations.
Apple’s external environment has been affected by certain macroeconomic, technological, demographic and social factors. Technology for Apple was not just a factor in their innovations but they helped change the technology industry entirely. Most companies in the tech industry strive to not only adapt to their external environment, but become the leader. There is a continuous need for innovation and to be at the forefront of technological advances. In 2001, Apple released the revolutionary iPod that offered, “1,000 songs in your pocket” and transformed the consumer electronics industry. Their strategy to reach this point included differentiation instead of cost leadership. The potential lied in diversifying Apple products offering and creating economies of scope through innovation. As Apple Inc. grew, they expanded to the global market allowing them to appeal to a larger market share in countries with developing trends of technological innovation. Socio-cultural trends include the move towards smarter and more portable devices that have a slick design and are more user-friendly. This has been seen time and time again with Apple’s product designs. Demographically, the buying power of consumers decreased as wages began to fall in 2008. When the financial crisis hit in 2008, people needed faster, more on the go products and devices. The crises lead the market towards cheaper and more portable products which, in turn, lead to the creation of the iPad. Today, the economic factors that can be seen as opportunities in the technological industry are the need for lower cost products that still satisfy the consumers’ needs.
Suggest five (5) ways in which the primary stakeholders can influence the organization’s financial performance. Provide support for the response.
Specify one (1) controversial corporate social responsibility concern associated with Apple.
Submit a reference page with at least four (4) quality references that you have used for this presentation / paper. Note: Wikipedia and other Websites do not qualify as academic resources.
If you choose the written paper, your assignment must follow these formatting requirements:
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- Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
- Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:
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- Analyze the relationship between business and society, and the ways in which they are part of an interactive system.
- Recommend ways stakeholders can influence the destiny of both business and society.
- Analyze the various primary and secondary stakeholder groups, their roles, and relationships.
- Compare and contrast the concepts of corporate social responsibility and citizenship.
- Analyze ways ethical challenges affect the multiple functions of business.
- Use technology and information resources to research issues in business and society.
- Write clearly and concisely about business and society using proper writing mechanics.
Assignment 1 Social Performance of Organizations
