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Assessment 2: Case study part 2 – case article: social enterprise or
sustainable tourism business or special topic 30%Assessment 2: Case
study part 2 – case article: social enterprise or sustainable tourism
business or special topic 30%
Article – individual work (or as a co-operative pair) 30% Due: As per teaching schedule
ObjectiveTo compile an article that reports on, and critically
analyses, the objectives, operations and performance outcomes of either:
1 – a social enterprise in the country in which your course is
conducted; 2. or a sustainable tourism business in the country in which
your course is conducted; 3. or to do with a special topic – as
advanced by your local lecturer – regarding the country in which your
course is conducted (things like Palm oil; ‘clean coal energy’ etc.).
Note: if you wish to choose a enterprise, business or special topic in a
different country you must seek permission from your lecturer.
ScenarioA major international business magazine – HBR (Herbert
Management Review) – has contracted you to write a ‘profile’ article on
either a social enterprise OR a sustainable tourism business OR a
special topic. They believe there are some really interesting
organisations or topics that would be of interest to local and overseas
readers.
Alternative #1 – note on social enterprises (for further
details see Topic 9): Social enterprises are businesses established by
entrepreneurs with an emphasis on human values rather than just profit.
They are not charities or welfare agencies, but seek to achieve social
change by having an economically viable business model that services
societal needs while drawing support from the community. Some Australian
examples (there are many also in Malaysia and other countries): the
MADCAP Café that employees young people with mental health issues to
make the coffee in stands at Masters Hardware stores; Fifty-six threads
café run by AMES – which trains young refugees and migrants in
hospitality skills; Streateats – trains & employs homeless youth;
Who gives a crap – recycled toilet paper; Dress for success – clothes
for women in need of support in getting a job; Scarf hospitality that
trains refugees; and Goodcycles – trains and employs disengaged youth in
bicycle repairs
Alternative #2 – note on sustainable tourism
businesses (for further details see Topic 9): Sustainable tourism takes
full account of its current and future economic, social and
environmental impacts, addressing and balancing the needs of visitors,
the industry, the environment and host communities. Things like
eco-hotels, nature tours etc.Alternative #3 – note on special topics: in
some locations in various semesters your local lecturer may provide you
with an alternative area of study to social enterprises or sustainable
tourism (ideas @ corporateknights.com)
RequiredPrepare an article
for the business magazine that reports on, and critically analyses, the
objectives, operations and outcomes of a social enterprise or
sustainable tourism business or special topic – and include performance
data and photos where possible. The magazine is expecting: great content
in a feature which is engaging, and exhibits a clear and crisp writing
style (20%); and an oral presentation to a business conference (in fact
your classroom!) sponsored by the magazine (5%). Article quality not
quantity is the key. One author: about 1,200 to 1,500 words plus
illustrations. Two authors: about 1,800 to 2,200 words plus
illustrations.Notes1. You report should provide the reader with a brief
background of social enterprises or sustainable tourism businesses or
special topic: what are they; what they do; how recent a phenomena are
they; who are the stakeholders; and how they fit with a modern
capitalist economy.2. Your report is expected to contain pertinent
primary data – information that has been developed by your group. Your
primary data can come from: your observations of the social enterprise
or sustainable tourism business in action (e.g. what you experience
visiting say a café, bar or wherever the public interface of the
organisation is); and/or discussions (and quotes) that you get directly
from the operators or clients that you gather in person, by phone or by
electronic means. As this is a magazine article, no formal Harvard
referencing at the end (‘out of text’) is required – but sources would
usually be given ‘in-text’ e.g.: “ … the website notes that 300 people
were assisted …”; “ … staff said that business is increasing rapidly
…”. 3. This is not a ‘cut and paste from the internet’ exercise –
articles that do not contain substantive primary data and do not provide
a critical analysis cannot receive a pass grade.
ARTICLE: GRADING
SHEET – 30%Names: ________________________________
Oral presentation – 5%• Informative 3• Engaging
2
Written presentation – 25% Content• Identification of key contextual
elements (5)• Description of objectives, operations and outcomes (8)•
Primary data*, performance data and photographs (6) 19 (*if no
substantial primary data a fail result overall will ensue) Style•
Engaging (3)• Clear crisp writing (3) 6 Total /30
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