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As communication changes and evolves, more families are canceling landlines. Many families depend on cell phones to make calls. It is reasonable to assume that people will pay more for high-speed internet and that they spend more time online. Using a website is a way to connect with newer generations of parents. People are more likely to check their social media accounts than their voicemail. Administrators should use research to identify communication trends and not depend on past habits and tradition. Administrators need to evolve and change with the parents and family members they are hoping to connect with.
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The importance of having a good school website goes further than making a good first impression as it often is the first contact that people have with the school. We know it is the responsibility of the school and the district at large to provide timely information on the status of the students’ to the parents. There are communication systems in place now that can send out important information in a numbers of way such as voice, text messages, or via email in a real time. The problem occurs when the contact information is not updated as often as it changes by guardians. This is how and why school websites have made such leaps and bounds keeping the community, families, and students updated on current events.
