Name and explain the three basic types of advertisements in fashion business.
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Advertisement process includes following steps:
- Identification of target markets.
- Setting of objectives of communication and positioning
- Decision about the content of advertising message.
As the business has been predefined of fashion. Fashion business is predominantly brand driven. Fashion products are feeling products which involve high involvement as in case of jewelry. Here feeling advertisement is recommended.
Three basic types of advertisements can be:
COOPERATIVE ADVERTISING
In fashion business products really benefit from the store’s image. As these products are image driven, high and expensive. Cooperative advertising involves manufacturer offering retailer an advertising program for the latter to run. The intent of …
