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Competition among digital music services has escalated as streaming music has gained traction with music fans, and gained market share from paid downloads. In the recent past, an artist would release an album on all formats and territories on the day of release. Physical and digital retailers and their customers and on-demand streaming services and their subscribers all had access to the same repertoire on the same day. In 2016, Beyoncé released \’Lemonade\’ through an exclusive, 24 hour tie-up with Tidal before making her new record available for downloading on iTunes and Amazon. Identify and compare three other recent, exclusive release campaigns. Explain how exclusive windows of release give the streaming service a competitive advantage. Describe how an artist can benefit from exclusive windows of release. Explain how this release strategy benefits or hurts artists, labels, digital music services and music fans in the short term and whether this practice is sustainable in the long term.
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