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Week 6 Case Study: Harley Davidson HD (found on page 520 of your main textbook)
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Students should invest a significant amount of time reading and analyzing this case study. This is an in-depth case study investigating HD strategy, competitive analysis, and positioning.
The write-up of this case study will consist of:
Title page
Introduction – Company overview of the significant events of HD within this case study
Questions: Each question should be answered with an in-depth analysis using several specific key strategies / practices from this course.
Title page
Questions:
- Identify Harley-Davidson’s strategy and explain its rationale.
- Compare Harley-Davidson’s resources and capabilities with those of Honda. What does your analysis imply for Harley’s potential to establish cost and differentiation advantage over Honda?
- What threats to continued success does Harley-Davidson face?
- How can Harley-Davidson sustain and enhance its competitive position?
Conclusion
Page estimation: 5 pages
