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Visit two websites of your choice and apply the social marketing process model to both. Critically compare and contrast the effectiveness of these sites in terms of the dimensions of the social marketing process. You are to use a Word table to compare and contrast the two sites and then to answer the two questions below.
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Website 1:
How well does this website acquire fans, generate engagement, amplify responses, create a community, and strengthen their brand?
What recommendations can you make for this website to improve their effectiveness?
Link to website 1?
Website 2:
How well does this website acquire fans, generate engagement, amplify responses, create a community, and strengthen their brand?
What recommendations can you make for this website to improve their effectiveness?
Link to website 2?
