PORSCHE QUESTIONS

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PORSCHE QUESTIONS

1. How much and in what ways has the launch of Cayenne changed the meaning of the Porsche brand?
2. What is the value of the Rennlist online brand community to Porsche?
3. How does it help or hurt the brand?
4. Should Wiedeking listen to the Rennlist brand community? Why or why not?
5. Imagine you are a new Cayenne owner. How does the Rennlist brand community affect your Porsche ownership experience?
6. Does the Cayenne launch make the Panemara  easier or more difficult?