Corporate mission statements and official goals are a starting point because they will tell the audience the firm’s desired public image.

Order ready-to-submit essays. No Plagiarism Guarantee!

Note:  All our papers are written from scratch by human writers to ensure authenticity and originality.

Learning Activity 1

Check your essay before you submit. See exactly what your professor sees.

See your AI and plagiarism results before your instructor does.Get the exact same report your professor uses. Trusted by 50,000+ students worldwide.

Get Plagiarism Report Humanize My Essay

Corporate mission statements and official goals are a starting point because they will tell the audience the firm’s desired public image. (Bateman & Snell, 2011, p.73)

Below are five Mission Statements and five Vision Statements.

• Select ONE (1) Mission Statement and ONE (1) Vision Statement. Please note if you select Company A for your mission statement from the available pool of mission statements (with Company A, B, C, D and E), your selected vision statement must belong to another company from another pool of available vision statements (with Company U, V, W, X, Y and Z).
• Clearly explain why the respectively selected Mission Statement and Vision Statement are effective or ineffective.
• Support the rationale for your explanation.

Part A: Mission statements

1. Bally’s Mission Statement

Bally shoes set you apart. They are the perfect shoes to complement your lifestyle. Bally shoes project an image of European style and elegance that ensures one is not just dressed, but well-dressed. (Pearce II, & Robinson Jr., 2000, p.37)

2. Patagonia’s Mission Statement

“Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environment crisis.” (Schermerhorn, 2012, p. C-6)

Reference

Schermerhorn, J.R. (2012). Exploring management (3^rd ed.). Hoboken, NJ: John Wiley

(3)  DuPont’s Mission Statement

DuPont is a science company. We work collaboratively to find sustainable, innovative, market-driven solutions to solve some of the world’s biggest challenges, making lives better, safer, and healthier for people everywhere. (Our purpose, 2016).

4. Intel’s Mission Statement

“To succeed we must maintain our innovative environment. We strive to: embrace change, challenge the status quo, listen to all ideas and viewpoints, encourage and reward informed risk taking and learn from our successes and mistakes:” (Wheelen, Hunger, 1998, p.265)

5. FedEx Mission Statement (Company overview, 2016) 

FedEx Corporation will produce superior financial returns for its shareowners by providing high value-added logistics, transportation and related business services through focused operating companies. Customer requirements will be met in the highest quality manner appropriate to each market segment served. FedEx will strive to develop mutually rewarding relationships with its team members, partners and suppliers. Safety will be the first consideration in all operations. Corporate activities will be conducted to the highest ethical and professional standards.

Part B: Strategic Vision Statements

(1)  American Forest and Paper Association’s (AF&PA) Vision Statement (2014).

• Bring together members, strategic alliances and other stakeholders to promote solutions that will advance the industry’s sustainability and competitiveness.
• Provide business and policy decision-making support through research, industry data collection, analysis and reports.
• Speak on behalf of AF&PA members to a wide range of audiences with a unified and informed voice.
• AF&PA and its employees are models of competency and productivity in a dynamic economic and political climate.

2. City of Cedar Rapids’ Vision Statement (Vision 2030, 2007)

Vision2030 offers a look at the city in the future created in 2007 by a committee of 20 citizens the city’s diverse and growing economy helps guarantee a quality of life for all citizens based on broad educational, cultural and recreational opportunities the vision statement includes a growing-out goals and objectives, including a growing focus on regionalism and public and private partnerships.

• Cedar Rapids is a leader in effective regionalism.
• Downtown is thriving and vibrant.
• We promote strategic and sustainable development.

3. Great Lakes Naval Museum’s Vision Statement

“To enhance and become an integral part of the training mission of the Naval Service Training Command, Great Lakes, by instilling in our newest sailors a strong sense of tradition and heritage of Naval service in the United States.” (Bateman & Snell, 2011, p.136)

(4)  Lockheed Martin’s Vison Statement

Be the global leader in supporting our customers to strengthen global security, deliver citizen services and advance scientific discovery. (Our vision and values, 2016).

5. Reebok’s Vision

Fulfilling Potential
Reebok is dedicated to providing each and every athlete – from professional athletes to recreational runners to kids on the playground – with the opportunity, the products, and the inspiration to achieve what they are capable of. Everyone has the potential to do great things. As a brand, Reebok has the unique opportunity to help consumers, athletes and artists, partners and employees fulfil their true potential and reach heights they may have thought un-reachable.

References:

Bateman, T.S. & Snell, S.A. (2011). Management: Leading & collaborating in a competitive world (9^th ed.). New York: McGraw-Hill/Irwin

Company overview: Mission and goals (2016). Retrieved from http://investors.fedex.com/company-overview/mission-and-goals/default.aspx

David, F.R. (2005). Strategic management: Concepts and cases.(10^th ed.). Upper Saddle River, NJ: Pearson/Prentice Hall

Mission and vision (2014). Retrieved from http://www.afandpa.org/about/mission-and-vision

Our purpose (2016). Retrieved from http://www.dupont.com/corporate-functions/our-company/purpose.html

Our vision and values (2016). Retrieved from http://www.lockheedmartin.com/us/who-we-are/ethics/our_vision_values.html

Pearce II, J.A. & Robinson Jr., R.B. (2000).Strategic management: Formulation, implementation and control 7^th ed.). New York: McGraw-Hill/Irwin.

Reebok: Vision and mission. Retrieved from http://fashiongear.fibre2fashion.com/brand-story/reebok/vision.asp

Schermerhorn, J.R. (2012). Exploring management (3^rd ed.). Hoboken, NJ: John Wiley

Vison 2030 (2007). Retrieved from http://www.cedar-rapids.org/document_center/BoardsCommissions/2007%20Long%20Term%20Planning%20Commission%20-%20VISION%202030.pdf

Wheelen, T.L., & Hunger, J.D. (1998).Strategic management: and business policy: Entering 21^st century global society. (6^th ed.). New York: Addison-Wesley.