Marketing: Brand Audit Evaluation Report

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Report (2000 Word Written Report) Your final brand audit report builds on the Product Report submitted in Part 1 and should include the following:

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• Owner & History of the brand
• Products/Services offered under this brand (From – Product Marketing Report)
• Positioning of the brand (From Product Marketing Report)
• Marketing Communications – How does the brand talk to its customers? o Brand Elements (names, URLs, logos, symbols, characters, slogans, jingles, packaging) o Website – Social Media o Advertising
• Distribution (where is the brand available?)
• Competitors (include market share and other relevant facts and figures)
• SWOT analysis; clearly identify key marketing challenges
• Conclusion and Recommendations (addressing the identified key marketing challenges)