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7) Suppose you are the owner of and operator of a small specialty store selling breads and pastries. How would you build a loyalty program to maximize customer loyalty and retention?
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A small bakery store selling breads and pastries operates in a small region and is mainly dependent on the repetitive purchase by its loyal customers for survival in the long run. To build a loyalty program in order to maximize retention and induce repetitive purchase, the key focus of the store should be on total customer satisfaction.
The loyalty program can be introduced in …
