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What should an organization do if the market or customer focus changes mid-stream of the product development process?
© BrainMass Inc. brainmass.com March 21, 2019, 2:26 pm ad1c9bdddf
https://brainmass.com/business/business-management/change-in-focus-123103
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What should an organization do if the market or customer focus changes mid-stream of the product development process?
IF THE CHANGE OCCURS BEFORE THE PRODUCT CONCEPT HAS BEEN DEVELOPED
- The organization should change the product concept.
- The business strategy for the product should be reviewed.
- The market and customer need should be researched and results analyzed.
- The specific customer needs should be ascertained.
- The specific customer needs should be checked for consistency.
- Forecasts and estimation for future changes in customer or market focus should be made.
- The new product …
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