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In global business strategies, can any product or service be marketed globally?
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https://brainmass.com/business/business-management/product-or-service-be-marketed-globally-140055
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There can be two broad kind of international strategies:
- A global strategy: Treat the wold as a single market. It is applied where forces for global integration are strong and force for national responsiveness is weak. This is true of consumer electronics market.
- A multinational strategy
It treats the world as a portfolio of national opportunities. It is applied where forces for global integration are weak and force for national …
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