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Hilton Case Study and the four Value Poles
© BrainMass Inc. brainmass.com March 21, 2019, 4:21 pm ad1c9bdddf
https://brainmass.com/business/business-management/hilton-hotel-case-study-182677
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Case Synopsis
Hilton Hotels is one of the market leaders in the hotel and gaming industry in the United States. Hilton is a well-known and distinguished name in fine hotels across the United States and worldwide. In 1999, Hilton expanded aggressively by acquiring the Promus Hotel Corporation, Hampton Inn and Suites, Doubletree Hotels, Embassy Suites Hotels, and Homewood Suites. Hilton Hotels Corporation has grown to become the world’s most recognized and most successful hotel company (Hilton Innovation, 2007). With the 2006 acquisition of Hilton International, Hilton Hotels Corporation became a global force with more than 2,800 hotels in more than 80 countries throughout the world. In an attempt to become even more aggressive, the Hilton’s decided to change its direction by venturing into the gaming industry.
The purpose of this paper is to analyze the case from the vantage point of how the case would be interpreted by the four value poles; egalitarian, communitarian, libertarian and Efficiency.
? Egalitarian
o Egalitarianism is a trend of thought in political philosophy. Egalitarians favor equality in that people should be treated the same or as equals (Stanford Encyclopedia of Philosophy, 2002).
o An egalitarian might interpret the Hilton’s marketing strategy as somewhat unfair in that …
