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Let us continue with Wal-Mart. Discuss the external environment for Wal-Mart, at all levels, such as macro environment, global, and industry.
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External analysis enables companies to identify threats and opportunities. Threats are conditions that preclude companies from functioning and making profits. Opportunities are conditions which enable companies to make profits.
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Running Head: WAL-MART
External Environment for Wal-Mart
Introduction
Wal-Mart is a public corporation of America and it operates a number of stores all over the world. It was founded by Sam Walton in 1962. It is headquartered in the USA (Armstrong & Kotler, 2006). Wal-Mart stores Inc. offers products like Discount stores, neighborhood markets and super centers neighborhood markets. It runs a large chain of discount departmental stores. Wal-Mart was incorporated on October 31, 1969 and was listed on the New York stock exchange in the year 1972 (Company History, 2008). Wal-Mart operates with more than 1478 discount store in the 50 states of United States along with more than 1471 Wal-Mart super centers, 538 Sam Clubs, 64 neighborhood markets, etc.
External Environment for Wal-Mart
Opportunities:
Wal-Mart the largest store of the US possesses very good opportunities of becoming the …
