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Define and distinguish between vertical and horizontal integration. Discuss the advantages and disadvantages of both.(One or Two Paragraphs)
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https://brainmass.com/business/business-management/vertical-and-horizontal-integration-269326
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“Vertical integration is the process several steps in the production and/or distribution of a product or service are controlled by a single company or entity, in order to increase that company’s or entity’s power in the marketplace.” A car manufacturer acquiring a component supplier is an example of vertical integration.
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