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The goal of the project is to describe and discuss secondary data. For your organization (or an organization for which someone you know works)
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1) For the purpose of this assignment, I am chosing lighting company Philips that sells its products in numerous countries across the world. The
(2) describe how this data helps managers in the decision-making process
(3) describe additional source/types of secondary data that your company should be collecting and how this might assist managers in the decision-making process
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For the purpose of this assignment, I am chosing lighting company Philips that sells its products in numerous countries across the world. The company collects different types of secondary data such as:
1) Country, industry or sectoral reports obtained from multiple sources like research firms, trade publications, etc.
2)” Organizational records, communications and web sites; reports of committees; media accounts (newspaper articles); TV and …
