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“The distribution, size and frequency of charitable donations from individual givers
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are solely dependent on their, largely static, personal values. Therefore, there is
little that a charity can do to attempt to increase its share of donor revenue from
the general public.”
Basing your argument on published academic research, discuss the extent to which
you agree with this statement.
Part 2 (approx. 30% of the main body)
With reference to your answer in Part 1, analyse a real-life case of a charity’s
campaign to attract donations from personal givers. What techniques did the
charity employ to increase revenue? How successful do you consider the campaign
to have been?
