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Higher National Diploma in Business and Marketing Unit 1: Business Environment
Edexcel BTEC Level 5 HND Business and Marketing
Unit 1 Assignment: Business Environment
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Section 1
Understanding the organisational purposes of businesses
You will need to:
identify the purposes of different types of organisation·
Here you will need to – briefly – describe a range of types of
organisation (for example: public sector municipality, charity, private
sector limited or public limited company, or partnership) and – briefly –
explain the purpose, aims/objectives, of each (of course, all are
aiming to generate revenue, but there are many differences!)
describe the extent to which an organisation meets the objectives of different stakeholders·
This could include ….staff, unions, suppliers, customers/clients,
funding sources, banks, shareholders, local/national media, local
community, local authority, government.
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explain the responsibilities of an organisation and strategies employed to meet them·
Following on from the above, you will need to – briefly – summarise the
broad areas of responsibility to – for example: owners/shareholders,
employees, customers, suppliers – and to the physical environment, and
possibly, to the local/national/international community – and explain
the strategies (the broad long-term approaches) which are put in place
in an attempt to ensure those responsibilities are met.
For articles on these, try search phrases such as:
mission+values+vision+examples,stakeholders+influence+examples,organisational
responsibilities+stakeholders, organisational responsibility+community
Higher National Diploma in Business and Marketing Unit 1: Business Environment
Section 2
Understanding the nature of the national environment in which businesses operate
You will need to:
explain how economic systems attempt to allocate resources effectively·
This needs a very broad response, you need to briefly describe the
main, different, economic systems, and briefly list the “resources”
(people, raw materials, land, etc), and how each of those systems
attempts to make best use of those resources
assess the impact of fiscal and monetary policy on business organisations and their activities·
Briefly explain Fiscal and Monetary, then discuss how taxation levels,
interest rates, the value of the £, $, € will positively or negatively
affect business organisation
evaluate the impact of competition policy and other regulatory mechanisms on the activities of a selected organisation·
You will need to select a suitable organisation – ideally a large
national or international one – and discuss how it is constrained by
competition policy (eg regarding monopolies) and regulations such as the
planning laws. Good examples in the UK would be supermarket chains, or
airport operators.
For articles on these, try search phrases such as:
economic systems allocate resources, fiscal+monetary+policy+impact on business, competition policy+impact+businesss
Section 3
Understanding the nature of the national environment in which businesses operate
You will need to:
explain how market structures determine the pricing and output decisions of business·
Describe different market (place) structures and how they affect
pricing, distribution, product/service offerings. A good example is
where there is substantial competition, many suppliers, and a wide range
of products/services for customers to choose from. Another is where
there are very few providers, little competition, but high demand.
illustrate the way in which market forces shape organisational responses using a range of examples·
List some market forces (recession, competition, changing demographics,
etc) and explain how organisations have to respond to / react to these
(eg. supermarkets offering many more “own brand” and low-cost products)
judge how the business and cultural environments shape the behaviour of a selected organisation·
Select a national or international business organisation, and describe
how it changes its behaviour depending on the external environment
situation – again recession, demographic changes – plus if it moves into
new national / overseas markets there are cultural differences to
respond to.
Higher National Diploma in Business and Marketing Unit 1: Business Environment
For articles on these, try search phrases such as:
market structure+influence on busines+examples, market
forces+influence+businesses, business environment+cultural
environment+strategies
Section 4
Assess the significance of the global factors that shape national business activities
You will need to:
discuss the significance of international trade to UK business organisations·
Just as it says – look at imports – to satisfy business raw material
needs, and consumer needs, but more importantly, exports – and how much
the UK earns from these / how critical this is to the health of the UK
economy
analyse the impact of global factors on UK business organisations·
Research and discuss the impact of negative / positive economic
situations in, for example, the USA or Europe (for example the negative
effect of the Euro problems) – also consider factors such as shortages
of raw materials – metals, foods, for example – or the growing demand
from developing countries for products and services.
evaluate the impact of policies of the European Union on UK business organisations·
Describe at least 2 EU policies such as those on social welfare,
working conditions, freedom of labour movement – and the positive or
negative impact on these have on UK businesses.
For articles on these, try search phrases such as:
international trade+importance to UK business, global factors+impact on UK, EU social welfare policies+impact on UK
