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Levels of Strategy
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Corporate Strategy: (Mission Statement)
Is the set of explicit or implicit decision rules that determines what business(es) a firm will be in and not be in.
Business Strategy:
Is how a firm develops and sustains a competitive advantage within an industry.
Functional Strategy:
Is the set of decisions made in marketing, operation, finance, research& development and human resources that supports the business strategy.
Managerial Challenges:
Ethics & social responsibility
Environment & objectives
Organizational design
Staffing & human resource management
Motivation, leadership & communication
Organizational change & development
Managerial decision makingSOURCE: WWW.ROYALRESEARCHERS.COM
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