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Why Qualitative?
Why might a business
choose to use a qualitative research approach? Think of the problem or
opportunity developed in Module 3 and a manager you know who might want
to resolve it. Now review the management and capstone research questions
that were developed in Module 4.What type of data might you gather and
what analytic technique might you use as you set out to answer the
manager’s question? Pick a specific analytical technique and describe
it, being sure to include appropriate citations.


