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Urban outfitters advertising campaign: Was the advertising campaign successful or not?
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a description of the ad campaign for people who may not havee seen it (also some background or history might be helpful).
a depiction of both sides of the controversy surrounding the campaign
evidence of the consequences of this campaign (did it make people more aware of the company ? did it make the company money ?)
a strong thesis that states wether or not you think it was successful
use the idea to form a thesis and find three minimum other texts that agree or disagree with the idea or thesis
