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Search Engine Marketing
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Paper instructions:
Only need someone to write the below sections (No INTRODUCTION or CONCLUSION is required).
2.1 Search Engine Marketing
2.1.1 Search Engine Optimization
2.1.2 Search Engine Advertising (eg AdWords)
2.1.3 Other ‘directories’ marketing
do research and backup the writeup with data and analysis. Charts, figures, findings, are all important for this section.
Background of the company/project:
Our group is currently creating an e-commerce plan for a Travel and Tour Company (Anira Travel & Tours). The company is based in Malaysia and is targeting the market segment of travelers who are looking at a luxury and mid-range holiday in Malaysia. The website will have a section where users are able to search and book tours directly from the website.
