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MKT 310 Week 3 Sales Presentation: Product Positioning
Resource: Product approved in Week 2.
Write a 1,050- to 1,400-word paper in which you define your positioning statement for the product selected.
• Is it important and meaningful for the customer?
• Does it effectively differentiate your product from other customer choices?
Describe the selling process used to sell the product.
Explain how the selling process is aligned with the buyer’s behavior. What do you feel is the feature most likely to benefit your client?
Format your paper consistent with APA guidelines.
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