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Destination City Proposal -Part I
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As an executive for a hospitality development group you have been asked to evaluate a destination city for a client that is looking to expand their operations. The client has a diversified portfolio of hotels, resorts, restaurants, bars, and attractions.
You will create a preliminary proposal for a hotel development in a city of your choosing, and present the proposal to your client. Select a destination city such as Las Vegas, Orlando, Honolulu, etc.
Research your destination city to determine the existing hospitality business segments, paying close attention to the lodging segment as well as any competitors within this space.
Apply your understanding of the current local market and the various hotel and resort management divisions in order to assess which departments may need special consideration For example, a convention hotel will differ from a leisure/tourist hotel in terms of both physical space and the size and scope of different departments.
Write a 700- to 1,050-word proposal and include the following.
Provide information about segments of the hospitality industry that already exist within the selected city.
Identify the type of hotel would you suggest developing, including some of the key departments and functions that would be appropriate for the local market.
Explain hospitality management, and identify some of the key characteristics of leadership that the client should be looking for when staffing management positions.Format your proposal consistent with APA guidelines.
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