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Week 4 Individual Letter to Customer and Supervisor
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you have taken over a sales account where the previous sales associate did not effectively handle the customer’s needs. You have just received a letter from the dissatisfied customer—see Appendix C. After reading the letter:
Draft a letter to your supervisor and address the following:
Discuss the importance of the customer’s existing or potential sales revenue.
Identify the needs of your customer.
Explain how you will approach your customer to respond to his or her concerns.
Share the closing methods you will use with your customer to obtain more business in the future.
