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Choose two of the following types of current print media:
• Newspaper
• Magazine
• Book publisher
Research the history of the media types your team selected. Include the following information in your presentation:
• Notable founders and parent organizations of the media types
• Notable historical dates
o Dates of mergers with other newspapers, magazines, or publishers to form a large media conglomerate
o Date the media types launched their websites, became active on the Internet, or became active in social media integration
• Identify past, present, and future challenges confronting these types
of media. Which type is best suited to adapt to the future?
• How do these challenges affect advertising in the
organizations—outside companies advertising—and advertising for these
media—companies promoting themselves to others? What innovative
advertising strategies have these companies engaged in?
• What are two similarities and two differences between the types you selected?
Present your Print Media Presentation.
• For Local Campus students, these are 5- to 7-minute oral presentations accompanied by Microsoft® PowerPoint® presentations.
• For Online and Directed Study students, these are 10- to 12-slideMicrosoft® PowerPoint® presentations with notes.
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