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Creating a Strong Customer Relationship Management Plan
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In this unit Assignment, you will be using the PowerPoint narration tool to create your own audiovisual presentation. Once you have done this, you can put this skill on your resume. Audiovisual presentations are used in everything from customer service response, training employees, solving problems in the workplace, explaining instructions to colleagues, and responding to stakeholders concerning business issues.
Scenario Marketing
In Unit 6, you selected a company that you would like to be Marketing Manager. Select the same company. You recently reviewed last quarter’s national ad campaign. All ads are tracked with your franchisees so you can tell what is working and what is not working. You noticed the numbers for most of the advertising had a low response. You also observed that the ads include some great features of your product (service) offered by your company but are not backed by benefits.
In this Assignment, you will engage in the development of the following professional competencies:
Written
Sell ideas and persuade
See Rubric below for Assignment details.
In this unit Assignment, you will be using the PowerPoint narration tool to create your own audiovisual presentation. Once you have done this, you can put this skill on your resume. Audiovisual presentations are used in everything from customer service response, training employees, solving problems in the workplace, explaining instructions to colleagues, and responding to stakeholders concerning business issues.
Scenario Marketing
In Unit 6, you selected a company that you would like to be Marketing Manager. Select the same company. You recently reviewed last quarter’s national ad campaign. All ads are tracked with your franchisees so you can tell what is working and what is not working. You noticed the numbers for most of the advertising had a low response. You also observed that the ads include some great features of your product (service) offered by your company but are not backed by benefits.
In this Assignment, you will engage in the development of the following professional competencies:
Written
Sell ideas and persuade
See Rubric below for Assignment details.
Create a quarter page magazine ad that targets the consumer and business market. The ad should also include a coupon or some type of sales promotion to immediately generate revenue.
You should include the following:
? Two different ads, one targeting the consumer segment and the other targeting the business segment.
? Explain your advertising and promotion rationale in a PowerPoint to the CEO.
o What are your advertising and promotion goals?
o What magazine are you recommending to reach both segments?
o What is the cost?
o How will you track and measure response rates?
You can either record a narration before you run a presentation or record a narration during a presentation and
include audience comments in the recording. If you do not want narration throughout the presentation, you can
record comments only on selected slides or turn off the narration so that it plays only when you want it to play. You
can also use Brainshark.com to record your presentation.
Elaborate on the bulleted points on each slide rather than just reading the slides. In other words, your PowerPoint
provides an outline of what you will discuss in the audio portion of your presentation.
Submit your response in a PowerPoint presentation consisting of 7 to 10 slides, using 24-pt. font, to the Dropbox.
