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MKT 444 Week 5 Customer Retention and Loyalty Presentation
Create a 10- to 15-slide presentation with speaker notes based on the service that the team created in Week 3.
Provide a clear explanation of the relationship between customer loyalty and customer retention.
Consider emerging customer retention programs, and build your customer retention programs (which should include relationship marketing, frequency marketing, after marketing, and guarantees).
Describe how you will track your programs.
Explain how you will prevent/track defection of your customers.
Include relevant media and visual aids that are consistent with the content.
Format your presentation consistent with APA guidelines.
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